About Bustem
Bustem helps e-commerce brands identify and take down copycats, counterfeiters, scammers, and unauthorized sellers stealing their revenue. We scan marketplaces, websites, ads, and domains to detect brand abuse and enforce against it.

Bustem is bootstrapped, profitable, and growing fast: we hit $1M ARR within 60 days of launch and have since scaled to $5M+ ARR with zero outside investors. We’ve enforced takedowns on 100,000+ infringing listings, reclaimed over $1M in lost revenue, and now protect over 120+ brands. Fast-growing startups to global enterprises rely on Bustem to protect their revenue.

About the Role

We’re hiring a Content Lead. Not just someone who makes videos, and not just someone who plans them. You do both. You understand what works, why it works, and how to produce it at scale.

This role spans a co-hosted founder show, day-in-the-life style content, and talking-head brand audits — deep-dive breakdowns of a brand’s counterfeit exposure that double as outbound marketing assets. You’ll help decide which formats work best and build repeatable systems around them. We’re hiring for experience, not potential — this isn’t a role to learn short-form video on the job.

Who You Are

• Have grown an audience of 10K–50K+ followers and have made hundreds of TikToks or Instagram Reels

• Understand hooks, retention, and distribution deeply

• Comfortable and compelling on camera doing talking-head style content

• Think in content systems, not one-off videos

• Constantly spot content opportunities in real time

• Creator-first but strategically sharp

• Fast, independent, and high-output

• Strong editor with excellent storytelling instincts

• Data-aware — you understand what’s working and why; comfortable owning both direction and execution

What You’ll Do

Own the Content Engine
• Develop formats, series, and repeatable content systems
• Decide what to create based on performance and intuition
• Turn real company activity into compelling content

Create High-Performing Short-Form Video
• TikTok, Instagram Reels, and YouTube Shorts
• Ideate, script, film, edit, and publish
• Optimize for hooks, pacing, and retention

Edit and Produce for Performance
• Strong captions, structure, and timing
• Repurpose content across platforms
• Maintain high output without sacrificing quality

Test, Learn, and Scale
• Run rapid experiments
• Double down on what works
• Continuously improve based on data

What Great Looks Like
• You consistently ship high-performing content
• You improve output based on data, not opinions
• You turn everyday moments into viral or high-converting videos
• You build systems that increase output and quality over time
• You take full ownership of content as a growth channel

Location

• On-Site, New York, NY

Compensation & Benefits:

• $90,000–$120,000 salary

• Daily Lunch & Dinner Stipend

• Bi-Weekly Team Dinners & Events

This range may span several levels that could apply to the role. Final salary depends on factors like level, relevant experience, skills, and expertise.