About Bustem

Bustem helps e-commerce brands identify and take down copycats, counterfeiters, scammers, and unauthorized sellers stealing their revenue. We scan marketplaces, websites, ads, and domains to detect brand abuse and enforce against it.

Bustem is bootstrapped, profitable, and growing fast: we hit $1M ARR within 60 days of launch and have since scaled to $5M+ ARR with zero outside investors. We’ve enforced takedowns on 100,000+ infringing listings, reclaimed over $1M in lost revenue, and now protect 120+ brands. Fast-growing startups to global enterprises rely on Bustem to protect their revenue and their brand.

About the Role

We’re hiring a Content Lead. Not just someone who makes videos, and not just someone who plans them — you do both.

The work here produces constant, real-world results: fake websites taken down, shady sellers exposed, ridiculous scams put to an end, and real enforcement wins for a ton of brands and ecommerce entrepreneurs. Content isn’t just marketing at Bustem — it’s a core growth engine. You’ll shine a light on the value of our product, earning us more client leads and closed deals. Your job is to turn what’s actually happening at the company — and in the ecommerce industry at large — into content that performs. You’ll work directly with the founder — no layers, no slow approvals.

Who You Are

• 1-2+ years personally creating short-form video — scripting, filming, and editing it yourself, not just planning or managing content for others.

• Hands-on experience on 2+ of: TikTok, Instagram Reels, YouTube Shorts.

• Have grown an organically built audience of 10,000–50,000+ followers and published 50+ short-form videos, including at least one with 100,000+ views (A 1M+ view video is a strong signal).

• Comfortable shipping at a high, sustained cadence — 2 to 5 videos per week — and fluent in CapCut, Premiere Pro, Final Cut, or Descript.

• Think in formats and systems — talking-head, day-in-the-life, brand-audit, co-hosted — not one-off videos.

• Data-aware: you talk in hook rate, retention, and watch time, can point to before-and-after examples, and are comfortable directing non-creator executives on camera.

  
  

What You’ll Do

Own the Content Engine

• Develop formats, series, and repeatable content systems; decide what to create based on performance and instinct.

• Turn real company activity into compelling content — enforcement wins, scam call-outs, and brand-abuse stories.

• Build systems that increase output and quality over time, not just chase one-off wins.

Create High-Performing Short-Form Video

• Ideate, script, film, edit, and publish across TikTok, Instagram Reels, and YouTube Shorts.

• Optimize for hooks, pacing, and retention; repurpose each shoot into multiple platform-specific cuts.

Test, Learn, and Scale

• Run rapid experiments and double down on what works.

• Continuously improve output based on data, not opinion, while maintaining high output without sacrificing quality.

What Great Looks Like

• You consistently ship high-performing content, on cadence, without needing to be prompted.

• You improve output based on data, not gut feel, and turn everyday company moments into viral or high-converting videos.

• You build systems that increase output and quality over time, and take full ownership of content as a growth channel.

Location

On-Site, New York, NY

Compensation & Benefits

• $100K – $130K base salary.

• Daily lunch and dinner stipend, plus bi-weekly team dinners and events.

• Direct, daily access to the founder — no layers, no slow approvals — and ground-floor ownership of Bustem’s content engine.

This range may span several levels that could apply to the role. Final salary depends on factors such as geographic location and regional market rates, level, relevant experience, skills, expertise, and work format. We have a preference for NYC-based candidates who are able to work in-office.