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Business Development Representative (BDR)
Bustem · Full Time, On-Site, New York City
Location
New York City
Employment Type
Full time
Department
Sales / Growth
Compensation
$80,000 – $100,000 OTE (On-Target Earnings)
About Bustem
Bustem helps e-commerce brands identify and take down copycats, counterfeiters, scammers, and unauthorized sellers stealing their revenue. We scan marketplaces, websites, ads, and domains to detect brand abuse and enforce against it.
Bustem is bootstrapped, profitable, and growing fast: we hit $1M ARR within 60 days of launch and have since scaled to $5M+ ARR with zero outside investors. We’ve enforced takedowns on 100,000+ infringing listings, reclaimed over $1M in lost revenue, and now protect over 120+ brands. Fast-growing startups to global enterprises rely on Bustem to protect their revenue and their brand.
About the Role
We’re hiring a Business Development Representative to help build Bustem’s dedicated outbound engine.
You’ll be the first line of outreach to fast-growing DTC and ecommerce brands that are vulnerable to counterfeiters, copycats, and unauthorized sellers. Your job is to identify strong-fit accounts, get in front of the right decision-makers, qualify pain, and create high-quality opportunities for the closing team.
This is our first dedicated BDR role — a high-ownership opportunity to help build Bustem’s outbound motion from the ground up. You’ll work closely with the founder and sales team to shape the early playbook: targeting, messaging, qualification standards, CRM discipline, handoff process, and KPI tracking.
Our sales team already has real traction, with Account Executives earning against OTE. Now we’re adding a dedicated BDR to help make outbound more repeatable, measurable, and scalable.
This is not a role where you inherit a rigid, fully built SDR machine. It’s a chance to help define what great outbound looks like at Bustem while building a path toward a future closing Account Executive seat.
Who You Are
You have 1–3+ years of BDR, SDR, appointment-setting, or outbound sales experience
You understand the SaaS outbound playbook: prospecting, list building, sequencing, cold calling, cold email, LinkedIn outreach, qualification, and CRM hygiene
You are comfortable with high-volume outbound and do not lose energy after rejection
You have worked toward clear sales goals or quotas before
You care about quality, not just volume — meetings should be qualified, relevant, and useful to the closing team
You are metrics-driven and curious about what improves conversion
You are organized and disciplined with CRM data
You are coachable, competitive, and hungry to grow
You want to help build something, not just follow a pre-written script
You are excited by the idea of growing into a closing Account Executive role over time
Nice to Have
Experience selling into SaaS, ecommerce, DTC, retail, founder-led companies, or SMB / mid-market businesses
ICP experience: comfortable selling to ecommerce brands broadly (DTC / product-based businesses) — not limited to one specific niche or vertical
Experience prospecting to founders, owners, operators, marketers, or brand leaders
Familiarity with tools like HubSpot, Salesforce, Apollo, ZoomInfo, Sales Navigator, Outreach, Salesloft, or similar
Experience building target lists or ICP criteria from scratch
Comfort using social channels as part of outbound prospecting
What You’ll Do
Generate qualified outbound pipeline
Research and identify DTC and ecommerce brands that fit Bustem’s ideal customer profile
Build targeted prospect lists using LinkedIn, company research, ecommerce signals, and relevant prospecting tools
Run high-volume, multi-channel outbound across cold calls, email, LinkedIn, and other relevant channels
Test messaging, hooks, and outreach angles to understand what resonates with ecommerce founders and operators
Qualify prospects before handing them to the closing team
Book and support high-quality meetings
Book qualified meetings for Account Executives and the growth team
Set clear context before handoff so AEs know why the prospect is worth their time
Help maintain strong show rates through clean follow-up, confirmation, and pre-call context
Track activity, conversion, meeting quality, and pipeline contribution
Targets
Book 8–15+ qualified meetings per month
Maintain 50–80+ dials/day and/or 30–50+ emails/day
Help build the BDR function
Partner closely with the founder and sales team to define what great outbound looks like at Bustem
Help shape the early BDR playbook, including targeting, sequences, call scripts, objection handling, qualification criteria, and KPI tracking
Keep CRM data clean, accurate, and useful
Share feedback from the market so the team can improve messaging, ICP, and sales process over time
Work with sales leadership to influence BDR variable compensation plan structure around the KPIs that best reflect high-quality outbound contribution. We expect variable compensation to be tied to measurable pipeline-building outcomes such as qualified meetings, accepted opportunities, and/or revenue contribution.
What Great Looks Like
In this role, success means you are helping Bustem create a repeatable outbound engine. You are:
Creating qualified meetings for the closing team
Improving the quality and consistency of outbound pipeline
Helping define the KPIs and expectations for the BDR function
Keeping CRM data clean and actionable
Testing and improving messaging based on real prospect feedback
Becoming a credible first touchpoint for ecommerce founders and operators
Building a strong foundation for a future Account Executive path
Location
On-Site, New York, NY
Compensation & Benefits
$80,000 – $100,000 OTE (On-Target Earnings) — total compensation includes base salary plus variable pay.
Daily Lunch & Dinner Stipend
Clear path to promotion into a closing (AE) role as the team scales
This range may span several levels that could apply to the role. Final salary depends on factors like level, relevant experience, skills, and expertise.
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