Trademark enforcement for brands at every stage

Built for growing brands

Most of our clients are e-commerce brands early in their growth. They're starting to see real success, and they're also starting to see knockoffs eat into their market share. Many don't yet have registered trademarks, and they need expert guidance on how to protect themselves while they build.

Many brand protection programs won't take on a client until their IP is registered. We think growing brands deserve a fighting chance to become the products they're capable of being, so we work with brands wherever they are in that journey.

The trademark race you may not know you're in

Bad actors can track your sales on channels like Shopify and Amazon, then check your local trademark register to see whether your brand name is protected. If it isn't, copycat sellers may file for your mark before you do, and then use that registration against you.

The sooner your IP strategy is in place, the less room there is for this to happen.

Complimentary IP portfolio audits

Every Bustem brand protection program includes an IP portfolio audit at no extra cost. We review your existing registrations and scan major trademark registers for lookalike brands. We then compare that against where we're finding infringements around the world, so you can see which registrations matter most and where the gaps are.

IP portfolio auditFiera Cosmetics

Registered3Copies, no filing

USEUUKCACNFIERA wordmark146LogoProduct photosPackaging92Domain names4

File first: EU wordmark14 copies in the EU, nothing filed to enforce

Partner attorneys for filings

When you need new protection, our partner attorneys can begin trademark filings, copyright registrations, design patents, and utility patents. Your registration strategy and your enforcement strategy are planned together, so each filing supports the enforcement you'll need.

Enforce now, prepare for later

The stronger your IP registrations, the more effective your long-term brand protection will be. After the initial assessment, we focus on what can work immediately:

• Enforce where your current rights support removal
• Hold back where we don't believe there are enough grounds yet, so you don't risk rejected claims or platform penalties
• Plan ahead for the enforcement that becomes possible once new registrations come through