Brand protection built for the speed of modern infringement

How brand protection has changed

Brand protection used to mean sending cease and desist letters to website owners and keeping an eye on a handful of marketplaces. That approach no longer matches the threat.

Today, brand protection is a global, continuous effort to monitor, enforce against, and report on networks of infringers. With AI tools, a bad actor can go from an idea to a fully operational copycat website in minutes. Enforcement that takes days or weeks leaves that site open long enough to take orders, run ads, and damage your reputation.

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This site can't be reached

badbirdie-outlet.shop was taken down by its host.

3h 12m after it went live

Copycat store goes liveBuilt from your product photos in minutes

9:02 AM

Flagged by Bustem12 photos matched to your catalog

9:14 AM

Reported to the hostShopify · evidence and trademark attached

9:20 AM

Store taken downRemoval confirmed in your report

12:14 PM

Our approach: speed as a priority

Every hour an infringement stays live costs something: lost revenue, a damaged reputation, or a customer who bought a fake and blamed your brand. Our program is built to find and engage threats as fast as possible, because acting quickly is the most effective way to limit that damage.

How we measure success

We track enforcement results in two ways: how many infringements are removed, and how long each removal takes. Our reporting keeps you informed on:

• Platform performance. Which platforms are removing infringements quickly and which are slowing things down.
• Platform challenges. Where enforcement requires extra investigation, escalation, or documentation.
• Coverage fit. Whether your monitoring coverage matches your actual threat profile, so time and budget go where the risk is.

Bustem

99+

Reports

Enforcement Analytics

OverviewSuccess rateImpact

Total takedowns · 12 weeks349+34%

Economic value regained$186,400

Median time to removal4h 10m↓ 18% vs last month

JulAugSepOct

AI at the core

We built Bustem around AI from day one.

AI multiplies what our team can do, but it doesn't replace them. Our enforcement specialists oversee the process so every action meets the quality standard of a case handled personally.

Warm Wisdom Bronzing DropsImages & Videos · fieracosmetics.com

Found on 6 sites

Your imagefieracosmetics.comOriginal

glow-drops.shopExact copy99%

temu.comMirrored97%

instagram.comCropped96%

aliexpress.comRecoloured94%

tiktok.comDetail crop92%

walmart.comCropped90%

Prioritizing by real revenue impact

Not every infringement causes the same damage. Our ROI impact figures use sales data from multiple sources to estimate which listings are hurting your brand most on major platforms. This lets us prioritize enforcement where it protects the most revenue.

Bustem

99+

Enforcement

Queue

5 open casesSortRev lost

SellerRev lostStatus

NutriBestTemu · 2 listings

$1,200

Queued

ShopNest-EUeBay · 2 listings

$2,600

Queued

FastFit-USAmazon · 3 listings

$8,400

Submitted

glow.dealsTikTok Shop · 1 listing

$3,100

Queued

VitaMartWalmart · 4 listings

$5,400

Queued

A platform that keeps improving

We reinvest continuously in our software. Improvements roll out regularly as we build toward what we believe is the best brand protection platform available, designed to keep up with how fast infringement evolves.