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Compare/Bustem vs Red Points

Bustem vs Red Points

Bustem and Red Points both take down counterfeits and fake sites, and both offer a managed service. The difference is the team behind it: Bustem pairs AI with analysts and a dedicated CSM in your Slack, and onboards in 30 minutes, not weeks.

Scan my brand freeSee the comparison
Red Points
SaaS + Managed ServiceDashboard
Dedicated customer success managerManaged
Live and custom dashboardsPlatform
Quarterly discovery auditTop tiers
Email support on the self-serve planSelf-serve
Built for mid-market and enterprise teams, per Red Points.
Bustem
brand-protection
Y
You9:12 AM

Another fake store is running our ads. Link below.

BustemAPP9:31 AM

Got it. Reported to the host and Meta, and the payment processor is next. We'll post here when it's down.

At a glance.

How Bustem and Red Points compare on the things brands ask us about. Red Points's side is from its own website.

Bustem
Red Points
Built for
E-commerce brands of every size, from startups to enterprise
Mid-market and enterprise companies where brand protection is a strategic priority
Who does the work
AI verification with human confirmation for accuracy; our analysts file and follow up
Tech-first automation with a Managed Service, or validate cases yourself
Who is the team
An analyst team with near 24-hour coverage and a dedicated CSM, in a shared Slack channel; replies within 30 minutes
A dedicated customer success manager; tech-first, with no analyst team behind the automation
Onboarding
Under 30 minutes: a power of attorney and a short intake
A setup period completed before the contract start date (Professional and Enterprise)
Coverage
Global marketplaces, social, ads and websites
5,000+ marketplaces, websites, social, ads and apps; mainland China as an add‑on
Scalability
Scalability through tech + human resourcing
Tech-first: scale depends on the automation
Scope
Brand protection with a partner IP firm for litigation and trademark filing
Counterfeits, fake websites, social fraud, piracy and gray market
Beyond takedowns
Platforms, then hosts, registrars, payment processors and ad networks
Revenue Recovery Program: contingency litigation for US-registered IP
Reporting
Weekly and monthly reports in Slack, plus a live dashboard
Live and custom dashboards; quarterly discovery audit on top tiers
Pricing
Flat retainer, sized to your brand on the free scan
Flat fee by scope; self-serve options

Red Points facts from redpoints.com (pricing, self-serve checkout, about), read October 4, 2026.

Where Red Points is strong.

Scale: 1,300+ brands and a decade of training data
Mainland China platforms (Douyin, Pinduoduo and others) as an add‑on
Contingency-based litigation through its Revenue Recovery Program
Breadth beyond counterfeits: piracy, gray market, domains

Where Bustem is different.

A full managed service: analysts, a dedicated CSM and the team in your Slack
When automation stalls, our analysts step in, with near 24-hour coverage
AI verification with human confirmation for accuracy
Onboarding in 30 minutes: a power of attorney and an intake form, not a setup project

Switching from Red Points.

Most brands start with a free scan to see what's live right now, then onboard in under 30 minutes.

Step 1

Run a free scan.

We show you every copycat we find today, and how we'd take each one down.

Scan completeyour store
Step 2

Onboard in 30 minutes.

A power of attorney and a short intake. Then your Slack channel opens.

#brand-protectionchannel readyLive
Step 3

We start filing.

Bring your list of open cases; we file what's still live and keep watching.

First takedownsStarted
“Before Bustem, fakes were everywhere. Customers blamed us, not the scammers. Within 3 months of working with Bustem they nuked dozens of sites, killed TikTok impersonators, and shut down clone ads. For the first time, it feels like we're in control again.”
Matt Epstein
Matt EpsteinFounder of Scentless

More comparisons.

CompareBustem vs CorsearchRead CompareBustem vs MarqVisionRead CompareBustem vs PodqiRead GuideBest brand protection softwareRead

Questions brands ask before they hire us.

Anything else, ask us on your free scan walkthrough.

Scan my brand free

Both price by scope. Bustem is a flat retainer, sized to your brand on the free scan walkthrough, and it includes the whole team: analysts, a dedicated CSM and the people in your Slack.

Our coverage of China's domestic platforms, like Douyin and Pinduoduo, is currently limited, and we're working to close that gap.

We're an enforcement team, not a law firm. When a case needs legal action, you get a free consult with our partner IP law firm and client pricing.

Bring your list of what's still live. We review it on the walkthrough and start filing once you're onboarded.

See who's copying you.

Drop your store in. We'll show you every copycat we find, and how we'd take them down, in a free 15-minute walkthrough.

https://

Free · 15-minute walkthrough · Even if you don't hire us

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