Oliver Brocato is a serial entrepreneur and product designer with a proven record of building and scaling disruptive businesses. Before Bustem, he created a viral consumer brand that grew into an $11 million business entirely through organic growth. He then founded StudyBuddy, a Chrome extension that quickly became one of the most-used AI study tools for students.
These experiences gave Oliver a front-row seat to a growing problem: copycats and counterfeiters flooding digital platforms, undermining authentic brands. Out of that challenge came Bustem—a platform that combines AI-driven detection with hands-on enforcement to help e-commerce brands protect their content, their reputation, and their revenue.
Today, Oliver leads Bustem in its mission to make brand protection accessible, proactive, and results-driven. Under his leadership, Bustem has become a trusted partner for fast-growing e-commerce companies, offering a blend of cutting-edge automation and white-glove service.
Beyond business, Oliver is passionate about design, storytelling, and empowering entrepreneurs to focus on innovation rather than imitation. With Bustem, he’s not just building a company—he’s shaping a safer, fairer digital marketplace.
