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Solutions Brand protectionMarketplace monitoringFake website takedownsSocial media impersonationUnauthorized seller removalTrademark & copyrightReview removalOther services
Platforms AmazonTikTok ShopTemuShopifyMeta & InstagramAlibaba & AliExpressRedditStolen product images
Industries E-commerceFashion & apparelBeauty & skincareSupplements & wellnessLuxuryConsumer brandsLaw firmsAgencies
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About

We built Bustem so founders don't have to fight this alone.

Bustem started with one founder's fight against copycats, and a South African VA, a Google Sheet and a Slack channel. Today it's an AI detection platform with a hands-on enforcement team, protecting 160+ e-commerce brands.

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Oliver Brocato
Oliver BrocatoFounder & CEO

Why Bustem exists.

Oliver scaled Tabs Chocolate from $0 to $11M and had to fight every kind of attack along the way: counterfeits flooding in from China, scammers cloning the site overnight, bad actors hijacking the ads, copycats multiplying nonstop.

It gave him a front-row seat to a growing problem: copycats and counterfeiters flooding digital platforms and undermining real brands. Out of that came Bustem, combining AI-driven detection with hands-on enforcement, so founders don't have to fight it alone.

Day oneA VA, a Google Sheet and a Slack channel

Enough to get to 30+ customers.

60 days after launch$1M ARR

With zero outside investors.

Under 18 months$5M+ ARR, bootstrapped

Profitable, with zero outside investors.

Today100K+ takedowns

And the same Slack-first way of working.

The team.

You'll talk to these people in Slack, not a ticket queue.

Oliver BrocatoOliver BrocatoFounder & CEO

Grew a consumer brand to $11M with no paid ads, then founded StudyBuddy before Bustem.

Yair SlaskyYair SlaskyCOO

Former Chief of Staff at Visually, with operating roles at Postscript before that.

Mayank JainMayank JainCTO

Founded Hecaton, a product studio building AI, crypto, logistics and sports platforms.

ToniToniBrand Protection Specialist

7+ years defending high-value trademarks and running anti-counterfeiting programs.

How we work.

Speed is the advantage.

We move faster than everyone else, and win because of it.

Execute without permission.

Create momentum. Don't wait for it.

Come with solutions.

Bring ideas, not just issues.

Obsess over outcomes.

Impact, not activity. Takedowns, not tickets.

See who's copying you.

Drop your store in. We'll show you every copycat we find, and how we'd take them down, in a free 15-minute walkthrough.

https://

Free · 15-minute walkthrough · Even if you don't hire us

Jones RoadPrimal QueenBad BirdieTrusted by 160+ brands, including
Jones Road, Primal Queen and Bad Birdie